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After 4-Month Slide, YouTube Regains Viewers & Sessions
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New Research: Amazon Topped Search Spending By Far In 4Q 2010
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Google Rolls Out Its Panda Update Internationally And Begins Incorporating Searcher Blocking Data
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In Challenge To Google Places, Microsoft Launches “Bing Business Portal” For SMBs
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First Look: Hotel Price Ads In Google.com Search Results
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Gov’t To Okay Google-ITA Deal After Google Agrees To Burdensome Conditions
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New Research: Amazon Topped Search Spending By Far In 4Q 2010

Apr 13 |12:01
Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the...

Please visit Search Engine Land for the full article.


Read more: New Research: Amazon Topped Search Spending By Far In 4Q 2010

   

Google’s Yuri Gagarin Logo For 50th Anniversary Of Human Spaceflight

Apr 13 |12:01
Today on Google you will find a logo of a spaceflight and astronaut remembering the 50th anniversary of when Yuri Gagarin was the first human to take a spaceflight. He completed an orbit of the Earth on a Soviet Union backed Vostok spacecraft on April 12, 1961. He instantly became a hero in his...

Please visit Search Engine Land for the full article.


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Search Engines Marketing

Choosing the right keywords for E-Commerce

Choosing the right keywords for E-Commerce I must have tried writing this blog at least 3 times already. At first, I was pretty firm in my belief that there are certain keywords you need to target to maximise...

Theme and Topic focus for SEO

Search engines aren’t that bright. They do some things brilliantly, such as dig out pages that match what you’re looking for, where that “thing” is relatively well understood and has some history....

How do I optimise my website help section?

So, on Friday, I finally entered the twenty first century, and got a smart phone. A Nexus S, to be precise, which is part of the Google range of Android phones. It’s quite nice, but I haven’t yet gotten...

Conversions/Revenue/Sales/Leads – Whose Responsibility Is It?

I read loads of great blogs across the PPC industry providing the latest news on new functionality and insights to help increase the performance of a PPC account. However I find it surprising there are...

Does Google AdWords normalise your Quality Score to your CTR?

I recently wrote a blog about Quality Scores and my grumble at the scores being so closely related to click through rate. It seemed and still does seem that this is a way to gain more revenue from AdWords....

Stay a sane and stress free search marketer!

Stress is something we all have to live with, it’s unavoidable. In all walks of life, stress clouds our minds consistently. This is especially true in industries that are fast moving, require consistent...
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SearchCap: The Day In Search, April 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAC Revises And Re-Ups Its Deal With Google IAC, the parent of Ask.com,...
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Bing & Yahoo Pass 30% Search Engine Market Share, Hitwise Says

A strong month of March has propelled Bing-powered search past the 30% market share level for the first time since Bing began providing Yahoo with organic search results last August. According to the latest...
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SMX Advanced London: Exceptional Sessions, Deep Search Insight, Invaluable Networking

This article was originally published on the Search Marketing Expo blog by Chris Sherman, Executive Editor of Search Engine Land and conference chair of SMX Advanced London. Our fifth Search Marketing...
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Google’s Yuri Gagarin Logo For 50th Anniversary Of Human Spaceflight

Today on Google you will find a logo of a spaceflight and astronaut remembering the 50th anniversary of when Yuri Gagarin was the first human to take a spaceflight. He completed an orbit of the Earth on...
Full Story
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SEO Tactics

  • Definition of SEO
    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other...
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